Website and web page design has evolved over the years, making it more and more complex. Visitors on all devices like laptops, desktops, mobiles, tablets, and other devices can see the exact same content. This is what we call a responsive website or web page design!
A responsive website is a web design that will fill up your display screen. It is based on CSS3 and HTML5 technology. Responsive designs are created purposely for desktop computers, and tablet devices like iPad, iPhone, Android phones, and Microsoft Surface tablets. In short responsive websites look the same on all devices like computers, laptops, desktops, tablets, smartphones, and other mobile platforms.
Why should businesses have a responsive website?
There are a few reasons behind a website should be responsive.
70% of business traffic comes from mobile users. And, this trend will increase over the course of the next 5 years.
Online users are increasingly turning to their smartphones for shopping and browsing in the search for deals. Google wants to capture that mobile-focused audience, so this year the company will launch a new version of its Shopping product where users can match a product they want with a store that carries it. This means more traffic to your site if you're one of the stores in Google's database.
A responsive website (a website that works on mobile devices) doesn't just help you to stay competitive in the digital world. It can also increase your SEO efforts, as search engine rankings are increasingly figuring responsiveness into the algorithm for ranking a site.
Businesses that optimize their websites while simultaneously optimizing technology within their business are more likely to stay at the top of the search engine results than businesses that ignore an important part of a successful SEO strategy – a responsive website.
Our responsive website design (RWD) philosophy optimizes your company's website experience by delivering content and functionality to the end-user in a way that is uniquely tailored to the device they are using. […] RWD increases your site ranking on search engines, generates a stronger user base, helps you gain innovative digital skills and improves overall marketing strategy by extending your web presence.
Responsive websites are becoming more important for many reasons. For example, a user who is on the go will likely be using a mobile device, so it makes sense to have an experience that is more friendly to smaller screens. Mobile devices also offer users the ability to interact with content in new ways and because of this added functionality, responsive sites need to be able to change their appearance based on how a user interacts with them.
As a business owner, you know the importance of offering a positive user experience to your customers. No matter how great your products or services are, if users can't easily find them, your business will suffer. Responsive websites are tools that allow you to optimize the way new customers find you — as well as give returning visitors a better experience once they've made it to your site.
Do you know that 75% of people bring their mobile to the bathroom or washroom? The best website responsive design help to occupy you and take care of your business in the washroom or bathroom.